Seoul, the capital of South Korea, is a fascinating city where traditional culture meets modern innovation. Whether you're a first-time visitor or returning to explore more, there's no shortage of things to see and do in this vibrant city. Here’s a guide to the top 10 must-visit attractions in Seoul for foreign travelers, perfect for anyone looking to experience the best of Seoul.
1. Gyeongbokgung Palace – The Ultimate Historic Landmark in Seoul
Gyeongbokgung Palace is one of the most iconic landmarks in Seoul. As the largest of the Five Grand Palaces built during the Joseon Dynasty, it’s an essential stop for history buffs. The changing of the guards ceremony at the main gate, Gwanghwamun, is a highlight not to be missed. A visit to Gyeongbokgung is like stepping back in time and experiencing Korea’s royal past firsthand.
Opening Hours: 9:00 AM - 6:00 PM (Closed on Tuesdays)
Admission Fee: 3,000 KRW (Adult)
Must-See in Gyeongbokgung: Gyeonghoeru Pavilion, Geunjeongjeon Hall, Changing of the Guard Ceremony (10:00 AM & 2:00 PM)
2. Bukchon Hanok Village – Step into Traditional Korea
Located near Gyeongbokgung, Bukchon Hanok Village is a charming area where you can wander through well-preserved traditional Korean homes, known as hanok. Explore narrow lanes, visit traditional tea houses, and discover local artisan workshops. It’s also a popular spot for taking pictures, so make sure to snap some photos against the beautiful hanok backdrops.
Admission Fee: Free
Must-See in Bukchon: Traditional Hanok Experience, Photogenic Spots (Gahoe-dong 31), Traditional Tea Houses
3. Insadong – The Heart of Korean Culture and Arts
For an authentic taste of traditional Korean culture, head to Insadong. This vibrant street is lined with antique shops, art galleries, and traditional craft stores. It’s the perfect place to purchase unique souvenirs, including traditional Korean pottery, artworks, and calligraphy supplies. Insadong is also known for its colorful street art and historical charm.
Admission Fee: Free
Must-See in Insadong: Traditional Crafts Shopping, Hanji (Korean Paper) Art, Ssamziegil Mall
4. Myeongdong – Seoul’s Best Shopping District
Myeongdong is a bustling shopping district that attracts both locals and tourists alike. This lively area offers a mix of global and local brands, and it's the perfect spot to pick up trendy fashion items, skincare products, and souvenirs. Don’t miss the famous street food stalls, offering delicious treats like hotteok, tteokbokki, and chicken skewers.
Admission Fee: Free
Must-See in Myeongdong: Korean Beauty Stores, Street Food, Nighttime Shopping
Dongdaemun Design Plaza (DDP), designed by renowned architect Zaha Hadid, is one of Seoul’s most iconic contemporary landmarks. The stunning architecture features sleek curves and expansive spaces that host various design exhibitions and events. In the evening, the LED Rose Garden illuminates, creating a surreal atmosphere.
Admission Fee: Varies by Exhibition
Must-See in DDP: Design Exhibitions, LED Rose Garden, Night Photography
6. Namsan Seoul Tower – A Breathtaking View of Seoul
For one of the best panoramic views of the city, make your way to Namsan Seoul Tower. Whether you're visiting during the day or at night, the tower offers a spectacular view of Seoul's sprawling urban landscape. Be sure to visit the "Locks of Love" area, where couples leave padlocks as symbols of their love.
Opening Hours: 10:00 AM - 11:00 PM
Admission Fee: 16,000 KRW (Adult for Observatory)
Must-See in Namsan Tower: Cable Car Ride, Observatory, Locks of Love
7. Hongdae – A Trendy Youth Culture Hub
Hongdae is a dynamic neighborhood known for its vibrant youth culture. The area is filled with indie cafes, street art, and live performances, including busking events. Explore the lively streets, grab a coffee at one of the many trendy cafes, or check out unique fashion boutiques. It’s a great spot to experience Seoul’s modern and youthful energy.
Admission Fee: Free
Must-See in Hongdae: Live Performances, Trendy Cafes, Shopping
8. Itaewon – A Global Hub for Food and Nightlife
Itaewon is a multicultural district that’s perfect for foreign travelers looking to experience international cuisine and nightlife. From Middle Eastern to European and Latin American food, Itaewon has something for every taste. The area is also famous for its eclectic mix of bars, cafes, and nightclubs, making it a popular nightlife destination.
Admission Fee: Free
Must-See in Itaewon: International Restaurants, Antique Furniture Street, Nightlife
9. Hangang Park – Enjoy the Scenic Views of the Han River
Hangang Park is one of the most beautiful and relaxing places in Seoul. It stretches along the Han River and offers plenty of activities such as biking, picnicking, and even taking a river cruise. If you're in the mood for a picnic, don’t forget to grab some fried chicken and beer (known as "chimaek") for the ultimate Seoul experience.
Admission Fee: Free
Must-See in Hangang Park: Bike Rentals, Han River Picnic, Han River Cruise
10. Gwangjang Market – Taste Authentic Korean Street Food
For food lovers, Gwangjang Market is a must-visit. It's one of Seoul's oldest traditional markets, offering a wide variety of Korean dishes. From savory bindaetteok (mung bean pancakes) to fresh yukhoe (Korean beef tartare), the market offers a true taste of Korean culinary culture. It’s the perfect spot for adventurous foodies who want to dive into authentic Korean cuisine.
Admission Fee: Free
Must-See in Gwangjang Market: Mayak Gimbap (Addictive Gimbap), Bindaetteok, Yukhoe (Raw Beef)
Final Thoughts: Explore Seoul Like a Local
Seoul offers a unique blend of old and new, with countless attractions that cater to all kinds of interests. From exploring ancient palaces to experiencing the latest trends, this dynamic city will leave you with unforgettable memories. Whether you’re a history lover, foodie, or shopper, these 10 must-visit places in Seoul are perfect for first-time visitors and returning travelers alike. Start planning your trip and make sure to check these iconic destinations off your list!
